You’ve got global potential, but unclear priorities and stretched resources slow momentum. The result: execution stalls and opportunities slip by.
I bring focus and structure to clarify priorities and align resources around a clear plan. Then we execute the roadmap to scale internationally.
Scaling revenue and localizing EdTech products used by millions
Scouting and supporting M&A deals across B2B and B2C EdTech.
First-hand exposure to diverse markets and cultures.
|@frompoland_not_hollandAutomation-first monitoring. Tracking EdTech trends to turn early signals into strategy.
Connecting with trusted local resellers, operators, and educators; assembling growth teams for market-specific activations.
Curating essential EdTech resources: newsletter, event calendars, and directories.
Partnering with EdTech founders and execs on M&A, GTM, and global expansion.
About me
With 12+ years in EdTech, and multiple leadership roles across sales, BD, M&A, and localization, I help companies unlock new revenue streams, build scalable revenue engines, scout high-fit acquisition targets, and expand internationally.
Active in EdTech since 2012, when I joined Brainly. Over seven years, I led international sales teams and held multiple leadership roles. During that time, Brainly experienced significant growth; it later reached a peak of 350 million users monthly and remains one of the world’s most popular educational products today.
In recent years, I’ve worked with B2C and B2B K–12 EdTech products spanning adaptive math and literacy platforms, STEM and coding tools, and gamified language-learning apps — with a proven track record in go-to-market strategy and execution.
I’ve worked remotely for many years, living in markets as different as Poland, Spain, Colombia, Brazil, and Japan, among others. This global exposure shaped a practical understanding of localization, market nuance, and product–market fit.
In parallel, I’ve been closely following how AI is reshaping EdTech — from adaptive learning and content generation to teacher workflow automation. Understanding where real adoption happens versus hype has become central to advising teams on sustainable innovation and positioning.
Matt is one of the most execution oriented professional I have had the priveledge to work with during the last 15 years. If you need to go from point A to B and have nothing more than an idea, Matt will take you there and deliver more than what is expected, every time!
Matt played a key role in opening multiple markets and driving innovation in how we approached international growth. He was always able to quickly assemble specialists for specific markets and deliver high-quality localization. Matt is also a great team leader who puts his co-workers first.
Matt stepped into the Sales leadership role seamlessly. He stands out for his strong execution, proactive initiative, creative approach, and commitment to his team development. His ability to strengthen and grow long-term client relationships has been a key driver of lasting results
Spotted
Services / Key Competences
Hands-on delivery with founders and execs, backed by a plug-in team
On-demand access to vetted regional and functional experts to accelerate GTM and market entry.
Selected, Work-related Press
“Sumdog will be the basis of our B2B offering, characterized by stable revenues and cash flows with very low churn,” Eskandri said. “We see a perfect match between us both in the offer and the culture, where children’s learning is at the centre,” Hall added.
Most of Brainly’s growth so far has occurred outside the US, which accounts for only about 8M of the company’s more than 100M users. The investment will be used to further expand its presence in the U.S., where Brainly already reaches about 10% of children in that age group.
“By entering new markets and optimizing our marketing efforts, we can attract more customers without increasing the customer acquisition cost per user. [...] This allows us to benefit from economies of scale while keeping overall costs low,” said Jonas Mårtensson.
Contact
High-quality execution from flexible, plug-in go-to-market teams built for EdTech.
