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“Sumdog will be the basis of our B2B offering, characterized by stable revenues and cash flows with very low churn,” Eskandri said. “We see a perfect match between us both in the offer and the culture, where children’s learning is at the centre,” Hall added.
Most of Brainly’s growth so far has occurred outside the US, which accounts for only about 8M of the company’s more than 100M users. The investment will be used to further expand its presence in the U.S., where Brainly already reaches about 10% of children in that age group.
“By entering new markets and optimizing our marketing efforts, we can attract more customers without increasing the customer acquisition cost per user. [...] This allows us to benefit from economies of scale while keeping overall costs low,” said Jonas Mårtensson.
“The geo setups we apply differ on a vast scale. Brainly operates in diverse regions of the world daily, like in Europe, Asia, Americas, or Africa. It takes different SSP platforms in various countries to build the best working ad stack,” Chmiel said.
With enviable figures and recognition from Apple, the young company received several acquisition offers. The Albert Group is opening the doors to the French market and will, in turn, open those of the Nordic market to Holy Owly.
The partnership includes training for advertisers and support in engaging with the audience. More than 22 million people visit the Russian-language version of the Znanija.com platform every month.
Founded in 2007 by a Georgia Tech professor, an Emory University dean, and a college student, OpenStudy has been acquired by Brainly, the Polish startup offering a similar service.
35+The funding was led by Naspers, which was also an investor in the company’s $14M round in 2017, with participation also from Runa Capital and Manta Ray
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