Briefs and deeper dives on GTM, distribution, partnerships, localization, M&A, and markets; written from an operator lens, with an eye on what’s actionable.
When Bottlenecks hit, Progress slows, Roadmaps pile up, and Execution dragsGreat decks don’t ship products. I often see long roadmaps, too many initiatives in flight, and no crisp weekly cadence. Ideas pile up; progress stalls. Four recurring blockers I keep finding across EdTech companies.
Winning Parents at Home: The Best and Worst Practices in B2C EdTech LocalizationParents don’t buy “features”; they buy calmer evenings, visible progress, and safe billing. Here’s how to localize B2C EdTech to increase the chances that families adopt, subscribe, and stay; without giving your team a localization headache.
The Direct VS. Local Partner Sales Dilemma: When and Why to Work with EdTech B2B Resellers and Vendors.Use local relationships to win tenders and trust; without losing control of pricing, brand, or your roadmap. In many markets, school and government buying is relationship-driven. Local resellers shorten the distance to decision clusters.
How to Find Under-the-Radar Markets; and Why They Might Be Better BetsEveryone wants Tier-1, but quiet markets can deliver compounding returns faster, if you scout with a disciplined process. A few medium markets that convert reliably can beat a single Tier-1 moonshot in ROI and risk.
M&A in EdTech: Looking for Targets, Evaluating Synergies, and Preparing for PMIThe EdTech ecosystem is highly fragmented; especially in Europe; creating multiple opportunities for consolidation. Thoughtful M&A can help companies exit, investors enter new markets, and operators diversify revenue channels.
Poland Joins the Trillionaires’ Club: Is the 20th Economy in the World on Your Radar?Poland just crossed USD 1 trillion in GDP and now ranks ~#20 globally. What this means for EdTech: demand signals, cultural nuance, and how to test before you scale. Beyond symbolism, it reflects deeper fundamentals.
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