You know your company has the potential to expand globally, but priorities are unclear, resources aren’t allocated optimally, and opportunities are being missed. As a result, execution stalls and opportunities pass by.
That’s where I come in. I bring focus and structure, helping you break through growth barriers; clarifying priorities, optimizing resources, and building, then executing the roadmap you need to scale internationally.
Scaling revenue and localizing EdTech products used by millions
Scouting and supporting M&A deals across B2B and B2C EdTech.
First-hand exposure to diverse markets and cultures.
|@frompoland_not_hollandTracking EdTech trends, AI adoptions, players, and capital flows to turn early signals into strategy.
Connecting with trusted local resellers, operators, and educators; assembling growth teams for market-specific activations.
Curating essential EdTech resources: newsletter, event calendars, and directories.
Partnering with EdTech founders and execs on M&A, GTM, and global expansion.
About me
With 13+ years in EdTech, and multiple leadership roles across sales, BD, M&A, and localization, I help companies unlock new revenue streams, build scalable revenue engines, scout high-fit acquisition targets, and expand internationally.
Active in EdTech since 2012, when I joined Brainly. Over seven years, I led international sales teams and held multiple leadership roles. The company’s growth during those years laid the path to 350 million users at its peak and the #1 global EdTech app position, supported by $165M in total funding.
In recent years, I’ve worked with B2C and B2B K–12 EdTech products spanning adaptive math and literacy platforms, STEM and coding tools, and gamified language-learning apps — with a proven track record in go-to-market strategy and execution.
I’ve worked remotely for many years, living in markets as different as Poland, Spain, Colombia, Brazil, and Japan, among others. This global exposure shaped a practical understanding of localization, market nuance, and product–market fit.
In parallel, I’ve been closely following how AI is reshaping EdTech — from adaptive learning and content generation to teacher workflow automation. Understanding where real adoption happens versus hype has become central to advising teams on sustainable innovation and positioning.
Clear signal on international moves — saved us months on partner selection and go-to-market. Matt pushed us to pick the right sequence of markets, challenged pricing, and lined up intros that actually converted.
Practical and sharp. The intros and context made our CEE expansion twice as quick. He brought a crisp view on reseller incentives and helped our PMM tighten the value prop for schools versus districts.
Structured approach and execution clarity — we could enter three new markets in one year. Weekly ops cadence, local expert network, and no-nonsense decisions when experiments didn’t meet signal.
Spotted
Services / Key Competences
Execute M&A, GTM, BD, and Localization alongside founders and execs; independent delivery or a specialist team on demand.
A decade-built, trusted network of resellers, vendors, educators, and growth specialists; ready to accelerate go-to-market execution
Selected, Work-related Press
Sumdog will be the basis of our B2B offering, which is characterized by stable revenues and cash flows with very low churn - Eskandri 'We see a perfect match between us both in the offer and the culture, where children’s learning is at the centre - Hall.'
Every day 100 million kids ages 12 to 18 are using Brainly. [...] Service has convinced a new investor to commit another $14 million to the company as it seeks to expand its presence further in the U.S. Brainly already has 10% of the market of kids in that age group
The launch is a strategic step towards profitability and sustainable growth. By entering new markets and optimising marketing efforts, more customers can be attracted without increasing the customer acquisition cost per user - Mårtensson. [...] Launching Albert Junior for children aged 3-9.
Selected writings
Parents don’t buy “features”; they buy calmer evenings, visible progress, and safe billing. Here’s how to localize B2C EdTech to increase the chances that families adopt, subscribe, and stay; without giving your team a localization headache.
Use local relationships to win tenders and trust; without losing control of pricing, brand, or your roadmap. In many markets, school and government buying is relationship-driven. Local resellers shorten the distance to decision clusters.
The EdTech ecosystem is highly fragmented; especially in Europe; creating multiple opportunities for consolidation. Thoughtful M&A can help companies exit, investors enter new markets, and operators diversify revenue channels.
Contact
In EdTech growth, priorities clash and time is scarce. I partner with leaders to bring clarity, focus, and cost-effective execution.
Prefer async? I usually reply within one business day.
